NetbaseQuid is a social media monitoring tool that helps businesses stay on top of trends and conversations happening about their brand online. It works by pulling in data from Facebook, Twitter, YouTube, Google+, Instagram, Vine and more to give you an all-in-one dashboard for your company’s analytics. The dashboard includes metrics like sentiment analysis (positive/negative) and volume of mentions per day so you can gauge the impact of your online marketing efforts. This enables companies to quickly and easily identify potential PR crises before they become a problem. As discussed below, there are many different places a business could use social media monitoring.
1.LinkedIn
Businesses can use social media monitoring to find potential recruits by tracking keywords related to their industry and location. They can also use it to get insights into who is talking about their company and what they’re saying. Also, companies can use LinkedIn to track other companies in their specific industries, which helps them stay up to date on industry news.
Businesses should create custom lists for different customer segments based on the profiles that are followed. This way, they can see what certain people or groups are saying about their company or products without being distracted by unrelated posts. Similarly, businesses should take advantage of Facebook’s “Pages” feature to have an official page for their company or product. By monitoring the comments left by fans on this page, businesses gain valuable real-time insights into users’ questions and comments related to their products or services.
By tracking keywords associated with your business on Twitter, you can get a good sense of what people say about your company. This can help you identify potential crises before they become a problem and understand what customers are interested in. Additionally, Twitter allows businesses to track who is talking about their company and how often. This information can be used to create targeted ads and better understand the demographics of their customer base.
4.YouTube
Businesses should use social media monitoring to see which videos are being uploaded related to their company or product. Additionally, they can use it to track how users respond to these videos (e.g., number of views, likes, and dislikes). Doing this provides valuable insights into what content resonates with users and helps businesses create more of the types of videos that their customers enjoy.
5.Google+
Businesses can use social media monitoring to get insights into what people say about them on Google+. This includes tracking both positive and negative sentiment and the volume of mentions. Additionally, businesses can track which keywords are being used the most concerning their company and see who is talking about them the most. This information can be used to create targeted ads and better understand the demographics of their customer base.
Businesses should use such monitoring to track popular hashtags related to their company or product. Additionally, they should keep an eye on user-generated content that is being posted with these hashtags. Doing this gives businesses a good sense of what users are interested in and allows them to create content that resonates with their target audience.
- Blogs
Businesses should use social media tracking to keep track of blog posts that are being published about them. This includes both mainstream publications and niche blogs. Doing this gives businesses a broad overview of the conversation surrounding them and helps them identify any potential PR crises.
- Forums
Businesses should monitor forums where their customers are discussing their company or products. This can help businesses get customer feedback, identify customer service issues, and find new marketing opportunities. Additionally, companies can use this to track the sentiment of these discussions and see which topics are generating the most controversy.
- News Sites
Businesses should use such kind of monitoring to track the online conversation in mainstream news publications. This includes tracking both the positive and negative sentiment and the volume of mentions. Additionally, businesses can track which keywords are being used the most in relation to their company and see who is talking about them the most. This information can be used to create targeted ads and better understand the demographics of their customer base.
- Podcasts
Businesses should use this to keep track of podcasts mentioning them. Doing this gives businesses a broad overview of the conversation surrounding them and helps them identify any potential PR crises. It also allows businesses to gauge how famous their company is among podcasters and see which topics are the most discussed.
In conclusion, social media monitoring is valuable for businesses of all sizes. By tracking the online conversation surrounding them, companies can gain insights into what content resonates with customers, who are talking about them the most, and what topics generate the most discussion. This information can create more effective marketing campaigns, improve customer service, and identify potential PR crises.